the voice newspaper what is the product? an online newspaper outline the context of the media product? -the only black british newspaper. aimed at black british people -british afro caribbean weekly newspaper -independent niche platform - needed a bank loan to start trading -initially only sold in london its first edition was an event release - 1982 BH weekend (Notting Hill Carnival) provides a social and cultural platform for hard news and soft news liked dierctly to a wider black community critical success as well as commercial success key focus - black british cultural identity online unique users have risen, primary target audience middle class and working class, 22-55 black britons, male and female media language and representation - above the fold red leader board and typography links with print masthead in terms of house style/brand identity converget links to online platforms - imporatsnt for sharing meaning and moving narratives into the public layout...
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print advertising mtv - bold bright colours buffy the vampire slayer - font looks like blood the walking dead - sans serif font Task - picture of product, bottom right black and white, established brand Rolls Royce, signifies importance and status old, traditional values brit - Rolls Royce british police man officer - hat umbrella - signifies rain - Britain cobbled streets bottle - in colour gender representations in advertising Goffman - superiority, dominance and body language dismemberment the voice over authority - male voices are used in adverts rather than females next CSP - score - hair creme for men 1967 - historical male is positioned higher than the women man has a gun - shows 'superiority' 'get what you've always wanted' non realist jungle setting ad produced by men, for men consumerist ideology Stuart hall - scantily clad women are carrying a man Barthes - the rifle is a signifyer of pow...
Paper 1 - newspapers (targeted) may be asked to compare to an unseen text. Alongside the analysis of audience and industries, you will need to apply issues and theories. blumler and katz - uses and gratifications theory - why are people reading a newspaper audiences use the media to gratify specific needs they have. more likely to buy product again if it gratifies them. these needs are escapism, surveillance, personal identification and social interaction. escapism - escape mundane and repetitve elements of their life by experiencing things outside their normal life. include humour, excitement, fear, romance surveillance - audiences need to know the world round them personal identification - audiences explore and develop their identities via observing others that are similar and seeing how they respond to situations. social interaction - audiences need interaction with other people and to develop binds with other people. social media, ie twitter allows people to t...