Michael Jackson media language and representation • For many years after, Michael Jackson was the most luminous, powerful , influential star in the music business, and no one else was even close. A lot of this was intensified because of the 1983 hit single Billie Jean. • Though it may not sound like it today, Billie Jean is one of the most revolutionary songs in the history of popular music. • Billie Jean was ground-breaking because it introduced the idea that a single must be accompanied by a high-production video - thereby transforming a song release into an "event". • Billie Jean transformed MTV from a mere diversion for young people into a cultural institution that society at large paid attention to. • It also introduced MTV to the concept that white viewers would respond enthusiastically to videos featuring a black performer, something they had not previously believed . • This was the first time that a song had been upstaged by the performance of ...
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PPE Feedback - explain how media products can be said to have cultural and social significance 15 marks there is a cinema verite aesthetic(black and white film, element of historical accuracy) title makes explicit the social significance since we are potentially 'the free' and are connected culturally to a tradition of protest songs high profile cultural and social impact of a performance of the song at the white house for Barack Obama cultural references in both sentences this is a question about the ways in which products establish social and cultural significance through working within media industrial contexts and in response to audience endorsement social significance is about creating meaning for other people in a way that makes them confident in what they do and see explain the appeal of low to media budget films to Hollywood conglomerates 15 marks use hidden figures ...
the voice newspaper what is the product? an online newspaper outline the context of the media product? -the only black british newspaper. aimed at black british people -british afro caribbean weekly newspaper -independent niche platform - needed a bank loan to start trading -initially only sold in london its first edition was an event release - 1982 BH weekend (Notting Hill Carnival) provides a social and cultural platform for hard news and soft news liked dierctly to a wider black community critical success as well as commercial success key focus - black british cultural identity online unique users have risen, primary target audience middle class and working class, 22-55 black britons, male and female media language and representation - above the fold red leader board and typography links with print masthead in terms of house style/brand identity converget links to online platforms - imporatsnt for sharing meaning and moving narratives into the public layout...
print advertising mtv - bold bright colours buffy the vampire slayer - font looks like blood the walking dead - sans serif font Task - picture of product, bottom right black and white, established brand Rolls Royce, signifies importance and status old, traditional values brit - Rolls Royce british police man officer - hat umbrella - signifies rain - Britain cobbled streets bottle - in colour gender representations in advertising Goffman - superiority, dominance and body language dismemberment the voice over authority - male voices are used in adverts rather than females next CSP - score - hair creme for men 1967 - historical male is positioned higher than the women man has a gun - shows 'superiority' 'get what you've always wanted' non realist jungle setting ad produced by men, for men consumerist ideology Stuart hall - scantily clad women are carrying a man Barthes - the rifle is a signifyer of pow...
Paper 1 - newspapers (targeted) may be asked to compare to an unseen text. Alongside the analysis of audience and industries, you will need to apply issues and theories. blumler and katz - uses and gratifications theory - why are people reading a newspaper audiences use the media to gratify specific needs they have. more likely to buy product again if it gratifies them. these needs are escapism, surveillance, personal identification and social interaction. escapism - escape mundane and repetitve elements of their life by experiencing things outside their normal life. include humour, excitement, fear, romance surveillance - audiences need to know the world round them personal identification - audiences explore and develop their identities via observing others that are similar and seeing how they respond to situations. social interaction - audiences need interaction with other people and to develop binds with other people. social media, ie twitter allows people to t...
Broadsheet Newspapers broadsheet - larger long vertical pages covering more international and political stories seen to be more preferable with and older and more intelligent newspaper more detailed and the language is more advanced more expensive to produce, they cost more to buy more intellectual unbiased formal language lower demographic examples- the times financial times tabloid - celebrity national news attract younger audiences who are not so interested in politics more opinionated more informal language examples - the sun the daily mail the mirror Stuart Hall - reception theory dominant reading - negotiated reading - oppositional reading - readers are given the opportunuty to negotiate meaning through broadsheet conventions - objectivity and balance however, liberal sensibilities and love of art and culture are pandered to with a wide range of stories/articles that position the audience into a shared cultural experi=ence an e...
Tuesday 3rd December 2019 No Offence - the three main protagonists are all women, which subverts stereotypes. they are all walking - action shots - shows theme of the show police line do not cross - shows that it is a police drama woman on the left - most important - lerad what can you predict about: genre crime drama comedy representations predominantly white - links to setting - one of them is polish females in charge setting gritty/Scummy setting - lots of crime to investigate Manchester - up north very realistic setting - grey, tired looking characters subverts stereotypes of women invested in their work predominantly white main woman - using insults 'div' - slang. sarcastic narrative No Offence - institution AQA- public service remit - to provide info, and provide content that is available across a wide variety of age groups no offence can be studied in the context of C4s commitment to be innovative and distinctive...