the voice newspaper





what is the product?
an online newspaper


outline the context of the media product?
-the only black british newspaper. aimed at black british people
-british afro caribbean weekly newspaper
-independent niche platform - needed a bank loan to start trading
-initially only sold in london its first edition was an event release - 1982 BH weekend (Notting Hill Carnival)
provides a social and cultural platform for hard news and soft news liked dierctly to a wider black community
critical success as well as commercial success
key focus - black british cultural identity
online unique users have risen, primary target audience middle class and working class, 22-55 black britons, male and female


media language and representation -
above the fold
red leader board and typography links with print masthead in terms of house style/brand identity
converget links to online platforms - imporatsnt for sharing meaning and moving narratives into the public

layout and design follows the conventions of an online news platform
intagram - most popular online platform




what are five facts about the voice?
-founded in 1982
-
-
-
-

explain what can be found above the fold?
advert at the top of the page
banner at the top of the page
trending stories
reader poll



what are the audience appeals and positioning?
surveillance/information using the uses and gratifications model - conventions of news platform

audiences are positioned, using Stuart Hall into a dominant preferred reading - narratives constructed by black british writers for a black british demographic

shirky - audiences share meaning and use the platform to actively inform their own discourses


diversity

crossing political ideologies to report releveant to the black community

direct mode of address

articles appear in the format of a tabloid newspaper (columns)


high ratio of photos to text



what can be found below the fold?
lifestyle
entertainment
opinion

what other media is linked to the voice?
social media links
YouTube link