Broadsheet Newspapers


broadsheet -

larger
long vertical pages
covering more international and political stories

seen to be more preferable with and older and more intelligent newspaper
more detailed and the language is more advanced
more expensive to produce, they cost more to buy
more intellectual
unbiased
formal language
lower demographic

examples-
the times
financial times



tabloid - 

celebrity
national news
attract younger audiences who are not so interested in politics
more opinionated
more informal language

examples -
the sun
the daily mail
the mirror



Stuart Hall - reception theory
dominant reading -
negotiated reading -
oppositional reading -


readers are given the opportunuty to negotiate meaning through broadsheet conventions - objectivity and balance

however, liberal sensibilities and love of art and culture are pandered to with a wide range of stories/articles that position the audience into a shared cultural experi=ence

an element od self esteem enssures readers feel good about themseles





Bandura - social learning theory
BoBo doll experiment. people learn behaviours.

audiences are victims to active consumption
the i reader more actively consumes newspaper content( see uses and gratifications theory - surveillance, social interaction, personal identity and diversion up to a point)
the newspaper resists Bandura's theories through the interactive approach of dipping in and dipping out - behavior is not affected


Gerbner - cultivation theory
- studied long term effects of television on people. they believe that the more time people spend in the television world, the more they will believe that social reality aligns with reality portrayed on television


the i reflects a lack of obvious, encoded news values
offers more diverws, pluralistic representaions
theougfh this, the newspaper challenges the concept that ide3ologies are cultivated
it is in binary opposition to the daily mail



Above the fold - what you can see when the paper is folded, or what you can see without scrolling down the page.



the i online -



successful website reflects decline in print media circulation. print version links you to the website


convergent links to A-V media and social media - interactive discussion using web 2.0
hard news dominates above and below the fold with a simplistic, uncluttered design and layout that allows the user to select and actively engage

interactive content, easier to access on a range of platforms like a website - more accessibility and more choce
immediacy - breaking news stories but also ability to expand content(the i print version has limited content compared to moist broadsheet)

maintains house style/brand identity of the print edition



narrative objectivity resists the controversy of other newspapers like the daily mail
quality tabloids and broadsheets are less in need of regulation - less dramatic, emotive headlines likely to cause offence
i has received some accuracy complaints
impress is a pro level



regulation and ISPO
deal with complaints that have breached the editors code of practice


decisions - committee of 12.7


do not deal with advertising







the daily mail -
oldest media form
convergence to online to stay alive
clear codes and conventions utalised by most newspapers on the market
hard news
soft news
opinion based features and editorials
news agencies (reuters or associated press) provide and sell stories to editors
citizen journalism also become increasingly important in recent years.

why do all products and producers start with the audience?
can tailor it to appeal to target audience

how can producers reach audiences?
online and print

what is the impact of convergence and multiform coverage?